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Print Advert Pictures

Today we took our pictures for our print adverts;

Print advert draft

Codes and Conventions of Print Adverts

Today in Media, we looked at the codes and conventions of Print Adverts;

• One main image that catches the eye and attention of the audience
• Logo is on the right hand side or in the middle
• Channel 4 sign should be 3D not solid
• Central image should sum up the documentary
• Title has a box behind it and covers half of the image. It stands out and is always on the left hand side
• Contains the scheduling
• Either portrait or landscape
• Words are kept to the bare minimum as to not draw attention away from the main image
• Positioning is catchy and links to the documentary as to catch the audiences attention

Song Clips

Today in Media we researched our songs for our documentary. Here are our decisions;
* Depeche Mode - Personal Jesus
* Soul Control - Chocolate
* Gene Wilder - Pure imagination

Voiceover script

Radio advert:

* Chocolate consumption in the UK has never been higher with people eating more and more for a variety of reasons.

*But is all this chocolate really that good for us?

*We uncover how chocolate is affecting our lives. Found out the real truth, Chocolate:Covered, Sunday, 9pm, Channel 4.

Editing the Radio Trailer

Today in media, we edited our Radio Trailer;

This is an example of using a razor tool. This is used to cut down bits of the radio trailer and is used to cut out parts that are not needed.

We used the effect of constant gain to make each part of the radio trailer fade into each other.

Codes and Conventions of Radio Trailers

Today in Media, we looked at the codes and conventions of Radio Trailers;

• Narrator is either male or female and they speak in standard English
• Music with no lyrics is used in the background and it links to the theme or topic of the documentary
• Uses extracts from the documentaries
• Uses sound effects
• Lasts between 30 and 40 seconds
• Beginning grabs the attention of the audience
• Uses the same voice over as in the documentary
• Scheduling is usually in a different voice
• Same theme and slogan used in both the Radio trailer and the documentary

Documentary script

Documentary Script:

* Chocolate has become a part of our everyday lives but that wasn't always the case. We interviewed Freda Whittaker about her experience with chocolate during the war.

* The chocolate industry has expanded and more people are experimenting with chocolate and chocolate flavours. the manager of The Chocolate Cellar tells us about her business and experience in the industry.

* The growth of chocolate has changed our diets and it has become a regular thing to eat during the day with people known to even have it for breakfast. We spoke to a dentist and doctor about how our love for chocolate can affect our bodies.

* Over the years handmade chocolate has become more popular. It has become more common in smaller businesses. We caught up with a previous cadbury's worker Sheila about what it was like working in the factory.

Edit Decision List

Today in Media we created our edit decision list;

Logging Sheets

We created our Logging Sheets whilst doing our documentary;

Framing for interviews

Today in media we drew our plans for our interviews. Here are my interview drawings;

Here is a drawing for our interview with the Chocolate Cellar's manager

Here is a drawing for our interview with the dentist.

Here is a drawing for our interview with the doctor.

 Here is a drawing for our interview with Freda, the lady who was a child during the war.

Here is a drawing for our interview with the Sheila who is an ex-cadbury's worker.

Storyboard of title sequence

Today in Media we drew our storyboard for our opening titles.

Interview Questions for the Doctor

Today in media we created our questions for the Dr Downward. Here are our questions;

1)    Do you believe that chocolate on its own can cause people’s health to deteriorate? How?

2)    In all your years as a GP, have you had to deal with health issues that are directly the result of chocolate?

3)    Have you noticed any change in people’s health since chocolate became more popular and more widely available?

4)    Do think that more advertising of chocolate has added to popularity of chocolate?

5)    According to a news article by the New York Times, chocolate can have benefits for the heart. Is this possible? Have any case studies been done by yourself on the effects of chocolate on people’s health?

Interview questions for the Dentist

Today in Media we created our questions for our interview with the dentist. Here are the questions:

 1)    Do you believe that a person’s diet solely can affect their decay rate? And why?

2)    How often to you see people with poor dental health as a result of their diet?

3)    Do think that more advertising of chocolate has added to the popularity of chocolate?

4)    According to a news report by the BBC news, chocolate can actually prevent tooth decay, what is your opinion on this? And why?

Interview with Freda

1) What do you remember about rationing during the war?

2) what did you personally experience in the ways of rationing?

3) What do you remember about the rationing of chocolate?

4) Have you noticed any chance in chocolate since the war and how its popularity has grown?

Interview with Sheila

Today we filmed our interview with Sheila about working in Cadbury's Factory. Here are some pictures taken during the interview;

Interview Questions for Sheila On Working In Cadburys

Today in media we created our questions for Sheila on her time working in cadburys. Here are the questions;

1) What was it like working in Cadbury's factory?

2) Did it change your perception on chocolate? Do you still love it?

3) What was the best thing about working there?

4) What was the worst thing about working there?

5) How much chocolate did you eat while you were there, and has it changed now?

Promo Video Task

Today in Media we filmed our short 'Promo Video' about mobile phones. Here is ours;

Evaluation

What did you have to do?

For our preliminary task, we were asked to make a short documentary on the topic of mobile phones, we were given one lesson in which to film this. It had to include one main interview, varied cutaways and multiple shot types. It was then edited by the whole group.

What worked well and what didn't work so well?

After our documentary was finished and fully edited, a small group watched it and made constructive comments on what they liked and disliked. They stated that they had noticed that the framing and lighting had changed slightly after the first half of the interview, this was because it was filmed on two separate occasions.

What have you learnt that will help you to create your documentary to a high standard?

I have learnt that when doing the main task, there should be no jump cuts as this will make the documentary harder to watch and that these can be covered with cutaways. Also i have learnt that if we are to film an interview that needs to be changed then the whole interview should be changed as changes in lighting and framing can distract the audience and it would look more professional if there was good continuity.

Storyboard for Preliminary Task

Today in media we drew the storyboard for our Preliminary Task.

Running Order

Today in Media we finished our running order. Here is our complete version;

Opening Titles: (stop motion of brownies moving into the shot) Melted chocolate: covered	15 seconds
Voxpop: interviews with people about their favourite chocolate.	17 seconds
Voiceover about chocolate being a part of our everyday lives. Cutaways of gifts and treats and chocolate menu.	10 seconds
Interview with Freda Whitaker about her experience with rationing during the war and also the rationing of chocolate at this time.	35 seconds
Voiceover about how chocolate has become more popular and how the chocolate industry has grown.	20 seconds
Interview with the Chocolate Cellar about their own chocolate and also the staff personal preference on other chocolate.	30 seconds
Voiceover about the growth of chocolate and how it has changed our diets, love gone too far? Cutaway of people eating chocolate and clock which shows different times of the day	15 seconds
Interview with a dentist about if there has been a rise in patients with poor oral hygiene due to the rise in chocolate’s popularity. Cutaways of Charlie and the Chocolate Factory, clip of him with the dentist.	30 seconds
Voiceover about chocolate being healthy for our teeth	5 seconds
Voxpop of peoples reason why they love chocolate	10 seconds
Interview with doctor about how chocolate has changed our health and if its has a big impact on it. Cutaway of news article from New York times	40 seconds
Voiceover about the growth of handmade chocolate	15 seconds
Interview with Cadbury’s worker: going into her making the chocolate in the factories. Cutaway of Cadburys chocolate, mise-en-scene of a chocolate	35 seconds
Voiceover introducing chocolate around the world	2 minuets
Interview with a cocoa farmer about his job and the demands for chocolate. Cutaway of the cocoa farm – close-ups and 360 pans	30 seconds
Voiceover introducing Mexico and their love for chocolate, mixing chocolate with chillies etc. Cutaway of ingredients to make the chocolate and chilli bar.	60 seconds
Interview with market owner about how much chocolate they sell. Cutaway of the street markets and people buying	42 seconds
Advert	3 minuets
Voxpop: what’s our favourite way of consuming chocolate e.g. eating/drinking	60 seconds
Interview with Gino D’Campo about the different ways he presents chocolate. Cutaway of chocolate being used in gourmet food (in separate cuts)	3 minuets
Voiceover introducing another way of consuming chocolate e.g. cocktails	30 seconds
Interview with Wayne Collins (mixologist) about making cocktails with chocolate. Cutaway of him making the cocktail and images of the finished product	3 minuets
Adverts	3 minuets
Archive footage of ‘cake boss’ making a chocolate creation, with small elements of cake	80 seconds
Voiceover introducing a different way of making chocolate more interesting	30 seconds
Archive footage of choccywoccydoodah, them making something extravagant (speed up)	125 seconds
Voxpop: taste test of people tasting different makes of the same chocolate bar e.g. dairy milk and Milka	120 seconds
Music of pure imagination with closing credits	40 seconds

Primary and Secondary Research

Primary Research

• Interview with Sheila
• Interview with Doctor
• Interview with Dentist
• Interview with Chocolate Cellar
• Interview with Freda

Secondary Research

• Clips from Charlie and The Chocolate Factory
• Chocolate Adverts
• News articles for the dentist and the doctor
• Images of chocolate

Locations

• Sheila - In her home
• Doctor - Field Road Health Center
• Dentist - Martin's Lane Dentist Surgery
• The Chocolate Cellar - In their store
• Freda - In her home

Formal Proposal

Today in lesson we worked as a team to come up with different materials we can use in our documentary:

Topic: *Chocolate: covered, the love of chocolate

Type: *Mixed

Style: *Informal

Channel and Scheduling: *Channel 4, 9:00pm, Sunday

We chose channel 4 because our target audience is teens and young adults. The reason why our documentary is on at 9:00pm is that our target audience watch TV the most at Post-watershed; also a lot of our audience watch prime time television, therefore by having it show at 9, it’s the time of water-shed and the end of prime time, so we get more viewers.

Target Audience: *Teens and Yound Adults (16-30)

Primary Research:   *Gillian Mckeith
*Sheila Hobley
*‘The real Willy Wonka’
*Cadbury’s factory people
*People at Thornton’s
*Farmer of cocoa beans
*Customers

Secondary Research: *Dark Chocolate healthy? –news article
   *Charlie and the chocolate factor music
   *Video of handmade chocolate

   *Food glorious food music
   *Personal Jesus- Marilyn Manson

Narrative Structure: *Open, Circular

Outline of Contents: *Interview with Sheila Hobley about her working in a chocolate factory
*Interview with people at Thornton’s chocolate shop
*Interview at Hotel Chocolat
*Interview at Chocolate Cellar and footage of them making the chocolate
*Archive footage of factory made chocolate
*Voxpop – the love of chocolate
*Voxpop – chocolate healthy?

Voxpops: *People about their favourite chocolate
                *Asking people do they believe chocolate is healthy
                *Ask people to define their love for chocolate

Resource requirements: *Camera, Tripod and microphone recorder

Title sequence: *(stop motion) chocolate come in and unwraps, bites get taken out of it and the bits left over get melted and they come back to show the word ‘chocolate: covered’

Brainstorming content

Today in media we brainstormed our content for our documentary. Here is my groups brainstorm;

Questionnaire results

Questionnaire Results

Today in media we did our questionnaire results. Here are mine;

Questionnaire results...

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Audio Results

Questionnaire Audio Results

Questionnaire

Today in media we created our audience questionnaires. Here is my questionnaire;


1) How old are you?


     13 - 18 
     19 - 24
     25 - 30


2) What is your gender?


     Male
     Female


3) What is your status?


    Single
    Married
    In a Relationship
    Divorced
    Civil Partnership


4) What is your occupation?
    .........................................................


5) What channel do you watch the most? (Please tick only one)


    BBC1
    BBC2
    ITV1
    Channel 4
    Channel 5


6) What channel do you most expect to find a documentary on? And why?
    ....................................................................................................................


7) What time of the day do you watch TV most?


    Morning
    Daytime
    Lunchtime
    Afternoon
    Primetime
    Post - Watershed
    Late Night


8) How often do you watch TV?


    Everyday (More than once)
    Once a day
    Every other day
    Weekdays
    Weekends
    A couple of times a week
    Once a week

9) When would you expect to see a documentary on?


    Afternoon
    Primetime
    Post - Watershed
    Late Night
    Weekends


10) Would you prefer to hear a male or female voice on TV?
    
    Male
    Female


11) How often do you eat chocolate?


    Every day
    Most days
    Occasionally
    Never


12) What is your favourite chocolate bar?
      ..................................................................


13) When do you mainly eat chocolate?


    Watching TV
    Upset
    Happy
    After Meals
    Special occasions
    Other
    ................................................................


14) What chocolate don't you like?
       ...........................................................


15) Do you prefer;


    Supermarket bought chocolate
    Handmade chocolate

Initial Ideas

Today in media we thought up of initial ideas for our documentary. Here are my initial ideas;

Title: Chocolate: Covered

Topic: Chocolate

Target audience: Teens and Young Adults

Channel: Channel 4

Scheduling: 7.30pm on a Wednesday

Brainstorm of Ideas for Documentary Coursework

Today in Media we brainstormed ideas for our documentary. Here is the list of ideas;

• Phones
• Halloween/Christmas/Easter
• Chocolate
• Personalities
• Beards/Moustaches
• Universities
• Healthy Eating
• Football
• Genres
• Posters
• Celebrities
• Piercings
• Tattoos
• Careers
• NHS
• Music
• Films
• TV
• Food Stereotypes
• Fashion
• Beauty
• Sport
• Charity
• Fast Food
• Friendships
• Holidays
• Technology
• Shoes
• Shopping
• Jumpers
• Brands
• Jeans
• Animal Cruelty
• Pets
• Unemployment
• Terrorism
• Slavery
• Coffee
• Tea
• Hair
• Tanning
• Fat
• Reality TV
• Cars
• Blonde
• Handbags
• Recession
• Learning
• Schools
• Attractions
• Smoking
• Drinking
• Sex
• Tourism
• Adverts
• Humour
• Cosmetics
• Alton Towers
• Cakes
• Theatre
• Teens
• Elderly