Formal Proposal

Today in lesson we worked as a team to come up with different materials we can use in our documentary:

Topic: *Chocolate: covered, the love of chocolate

Type: *Mixed

Style: *Informal

Channel and Scheduling: *Channel 4, 9:00pm, Sunday

We chose channel 4 because our target audience is teens and young adults. The reason why our documentary is on at 9:00pm is that our target audience watch TV the most at Post-watershed; also a lot of our audience watch prime time television, therefore by having it show at 9, it’s the time of water-shed and the end of prime time, so we get more viewers.

Target Audience: *Teens and Yound Adults (16-30)

Primary Research:   *Gillian Mckeith
*Sheila Hobley
*‘The real Willy Wonka’
*Cadbury’s factory people
*People at Thornton’s
*Farmer of cocoa beans
*Customers

Secondary Research: *Dark Chocolate healthy? –news article
   *Charlie and the chocolate factor music
   *Video of handmade chocolate

   *Food glorious food music
   *Personal Jesus- Marilyn Manson

Narrative Structure: *Open, Circular

Outline of Contents: *Interview with Sheila Hobley about her working in a chocolate factory
*Interview with people at Thornton’s chocolate shop
*Interview at Hotel Chocolat
*Interview at Chocolate Cellar and footage of them making the chocolate
*Archive footage of factory made chocolate
*Voxpop – the love of chocolate
*Voxpop – chocolate healthy?

Voxpops: *People about their favourite chocolate
                *Asking people do they believe chocolate is healthy
                *Ask people to define their love for chocolate

Resource requirements: *Camera, Tripod and microphone recorder

Title sequence: *(stop motion) chocolate come in and unwraps, bites get taken out of it and the bits left over get melted and they come back to show the word ‘chocolate: covered’