Topic: *Chocolate: covered, the love of chocolate
Type: *Mixed
Style: *Informal
Channel and Scheduling: *Channel 4, 9:00pm, Sunday
We chose channel 4 because our target audience is teens and young adults. The reason why our documentary is on at 9:00pm is that our target audience watch TV the most at Post-watershed; also a lot of our audience watch prime time television, therefore by having it show at 9, it’s the time of water-shed and the end of prime time, so we get more viewers.
Target Audience: *Teens and Yound Adults (16-30)
Primary Research: *Gillian Mckeith
*Sheila Hobley
*‘The real Willy Wonka’
*Cadbury’s factory people
*People at Thornton’s
*Farmer of cocoa beans
*Customers
*Sheila Hobley
*‘The real Willy Wonka’
*Cadbury’s factory people
*People at Thornton’s
*Farmer of cocoa beans
*Customers
Secondary Research: *Dark Chocolate healthy? –news article
*Charlie and the chocolate factor music
*Video of handmade chocolate
*Food glorious food music
*Personal Jesus- Marilyn Manson
*Charlie and the chocolate factor music
*Video of handmade chocolate
*Food glorious food music
*Personal Jesus- Marilyn Manson
Narrative Structure: *Open, Circular
Outline of Contents: *Interview with Sheila Hobley about her working in a chocolate factory
*Interview with people at Thornton’s chocolate shop
*Interview at Hotel Chocolat
*Interview at Chocolate Cellar and footage of them making the chocolate
*Archive footage of factory made chocolate
*Voxpop – the love of chocolate
*Voxpop – chocolate healthy?
*Interview with people at Thornton’s chocolate shop
*Interview at Hotel Chocolat
*Interview at Chocolate Cellar and footage of them making the chocolate
*Archive footage of factory made chocolate
*Voxpop – the love of chocolate
*Voxpop – chocolate healthy?
Voxpops: *People about their favourite chocolate
*Asking people do they believe chocolate is healthy
*Ask people to define their love for chocolate
*Asking people do they believe chocolate is healthy
*Ask people to define their love for chocolate
Resource requirements: *Camera, Tripod and microphone recorder
Title sequence: *(stop motion) chocolate come in and unwraps, bites get taken out of it and the bits left over get melted and they come back to show the word ‘chocolate: covered’