Formal Proposal

Today in lesson we worked as a team to come up with different materials we can use in our documentary:

Topic: *Chocolate: covered, the love of chocolate

Type: *Mixed

Style: *Informal

Channel and Scheduling: *Channel 4, 9:00pm, Sunday

We chose channel 4 because our target audience is teens and young adults. The reason why our documentary is on at 9:00pm is that our target audience watch TV the most at Post-watershed; also a lot of our audience watch prime time television, therefore by having it show at 9, it’s the time of water-shed and the end of prime time, so we get more viewers.

Target Audience: *Teens and Yound Adults (16-30)

Primary Research:   *Gillian Mckeith
*Sheila Hobley
*‘The real Willy Wonka’
*Cadbury’s factory people
*People at Thornton’s
*Farmer of cocoa beans
*Customers

Secondary Research: *Dark Chocolate healthy? –news article
   *Charlie and the chocolate factor music
   *Video of handmade chocolate

   *Food glorious food music
   *Personal Jesus- Marilyn Manson

Narrative Structure: *Open, Circular

Outline of Contents: *Interview with Sheila Hobley about her working in a chocolate factory
*Interview with people at Thornton’s chocolate shop
*Interview at Hotel Chocolat
*Interview at Chocolate Cellar and footage of them making the chocolate
*Archive footage of factory made chocolate
*Voxpop – the love of chocolate
*Voxpop – chocolate healthy?

Voxpops: *People about their favourite chocolate
                *Asking people do they believe chocolate is healthy
                *Ask people to define their love for chocolate

Resource requirements: *Camera, Tripod and microphone recorder

Title sequence: *(stop motion) chocolate come in and unwraps, bites get taken out of it and the bits left over get melted and they come back to show the word ‘chocolate: covered’

Brainstorming content

Today in media we brainstormed our content for our documentary. Here is my groups brainstorm;

Questionnaire results

Questionnaire Results

Today in media we did our questionnaire results. Here are mine;

Questionnaire results...

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Audio Results

Questionnaire Audio Results

Questionnaire

Today in media we created our audience questionnaires. Here is my questionnaire;


1) How old are you?


     13 - 18 
     19 - 24
     25 - 30


2) What is your gender?


     Male
     Female


3) What is your status?


    Single
    Married
    In a Relationship
    Divorced
    Civil Partnership


4) What is your occupation?
    .........................................................


5) What channel do you watch the most? (Please tick only one)


    BBC1
    BBC2
    ITV1
    Channel 4
    Channel 5


6) What channel do you most expect to find a documentary on? And why?
    ....................................................................................................................


7) What time of the day do you watch TV most?


    Morning
    Daytime
    Lunchtime
    Afternoon
    Primetime
    Post - Watershed
    Late Night


8) How often do you watch TV?


    Everyday (More than once)
    Once a day
    Every other day
    Weekdays
    Weekends
    A couple of times a week
    Once a week

9) When would you expect to see a documentary on?


    Afternoon
    Primetime
    Post - Watershed
    Late Night
    Weekends


10) Would you prefer to hear a male or female voice on TV?
    
    Male
    Female


11) How often do you eat chocolate?


    Every day
    Most days
    Occasionally
    Never


12) What is your favourite chocolate bar?
      ..................................................................


13) When do you mainly eat chocolate?


    Watching TV
    Upset
    Happy
    After Meals
    Special occasions
    Other
    ................................................................


14) What chocolate don't you like?
       ...........................................................


15) Do you prefer;


    Supermarket bought chocolate
    Handmade chocolate

Initial Ideas

Today in media we thought up of initial ideas for our documentary. Here are my initial ideas;

Title: Chocolate: Covered

Topic: Chocolate

Target audience: Teens and Young Adults

Channel: Channel 4

Scheduling: 7.30pm on a Wednesday